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Loyalty card


  • The owners of our loyalty card receive a permanent discount of 5% on full-priced products.
  • The owners of the loyalty card receive a 10% discount on full-priced products 3 days before and 3 days after their birthday (altogether 7 days).
  • The owners of our loyalty card receive invitations to our fashion shows and other events.
  • The loyalty card owners are the first to know of when the new collections reach the stores, the discounts begin, and other things.
  • From time-to-time, loyal customers get discounts that only apply to them.
  • Twice a year, loyal customers receive our fashion magazine Dream free of charge via direct mail.

Our regular store’s (Denim Dream, Guess, Tommy Hilfiger, Diesel, Pepe Jeans or Mustang) loyalty card can only be used in our regular stores. The discounts of the Denim Dream online store are only valid for the registered users of our online store. Signing up is really fast and easy and an account gives you an opportunity to use several other benefits.

They can be found here.
You can sign up here.